Social Media Chatter

September 3, 2010

Hello MBA 5207

Filed under: Uncategorized — Lindsay @ 2:38 am

Hey guys,

This is my blog left over from an internet marketing class I took. Check it out if you’re interested in social media and internet marketing, it might be interesting to you.

Cheers,

Lindsay

May 3, 2010

Ending and New Chapter

Filed under: Uncategorized — Lindsay @ 4:44 am

It is the end of the semester and the end of my senior year. It is time to take what I have learned in the classroom over the last 4 years and apply it. I plan on purposing a career in marketing and through this class (internet marketing) I have learned about the importance of using the internet as a marketer. Using social media site such as Facebook, Twitter, and YouTube is really the way of the future for marketing. Also, I have learned techniques and the importance of SEO (search engine optimization). Driving consumers to a business’s website can really be an edge for the business and give it better exposure.

As enter a new chapter of my life, I am excited to apply my knowledge and see where internet marketing goes and how it evolves.

April 15, 2010

Hello??

Filed under: Uncategorized — Lindsay @ 9:50 pm

I usually answer my phone by saying “hey!” My cell phone is my main connection to my family and friends. It plays the song “I’ll be there for you” (when it’s not on vibrate), I look to see who it is and answer “hey!” It is only on the rare occasion that “hello?” is said when i don’t know who it is. But could this become more frequent. Marketing to someone’s cell phone is a growing market.

Almost everyone has a mobile and usually (more or less) connected to them . The potential to reach someone is huge. Marketing through cell phones is not only a phone call. It is a text; it’s on the browser; it’s an app; it’s on the game. Marketers can reach you all different ways. They can inform you of a new product; they can do promotions and send you coupons.

Now in ways this could be good for you. You might be discounts and inside information about your favorite brands. But this can also be bad for you. Will your cell phone end up with consent texts and calls that you don’t want?

Hello? How do you feel about it?

April 8, 2010

Youtube Wonders

Filed under: Uncategorized — Lindsay @ 7:07 pm

Youtube is a pretty amazing tool. It is useful to consumers and businesses. I’ve always got on it to watch a music video or clip of Saturday Night Live that I missed. While I was in Ireland, it became a source for watching some TV shows and movies. One of my friends would show me cool skating videos. However, it is so much more than that especially for businesses.

Businesses can use it as a tool to reach consumers and connect with them. They can put up low budget ads to professional ones. They can create a call of action and get consumers to make their own videos for whatever product. Youtube is also a good way to have contests and promotions. It’s buzz marketing. It is fun and easy.

So check out all the Youtube wonders…

April 5, 2010

Microblogging: a combination of blogging and texting

Filed under: Uncategorized — Lindsay @ 8:27 pm

In my textbook for my internet marketing class, The Social Media Bible, it defines “microblogging as a cross between blogging and text messaging” (Brake & Safko, 2009).

But what does that mean?

Now I’m very familiar to texting. My phone is almost (and I mean almost always) attached to me. While being away at school it has become one of my main connections. My friends and family know that more than likely I’ll answer. However, blogging is new to me. This semester has been my first real introduction to it. Here I write my thoughts that revolve around my class and social media. So microblogging to me would be a way to keep in touch with people by expressing my thoughts.

Twitter is one form of microblogging. It is limited and short like a text but can be much more because it can reach more people than I have in my phone. The more I learn about Twitter, the more value I see in it especially for businesses. It is a great way to connect and build a sense of relationship. And it’s short and to the point. People don’t have the time to filter through a bunch of information. Now I don’t have a Twitter account but I’m leaning more and more to take that step into this world of microblogging.

March 20, 2010

Contagious Behavior

Filed under: Uncategorized — Lindsay @ 2:27 am

For my internet marketing class, we had to read the book The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. At first I wasn’t sure what it had to do with my class. However, after reading it I found it has a lot to do with marketing and really life in general. The idea of  the tipping point is “ideas and products and messages and behaviors spread just like viruses do” (p. 7). Social changes are like epidemics — contagious behavior. It discusses how and why certain things/movements catch on. According to Gladwell, there are three factors: the law of the few, the stickiness factor and the power of context.

The law of the few is about the few people who have the right personality and knowledge that powerfully influences others. It’s the power of word of mouth. The stickiness factor is the importance of it being memorable for action to take place. It needs to “stick” in peoples minds. The power of context refers to the notion that we are “sensitive to the conditions and circumstances” (p. 139). Small actions that are meaningful can make a difference.

All in all, The Tipping Point is about the power of influence we have on each other. We control the social movements which is something marketers try to do.

March 3, 2010

iPhone connecting you to childhood.

Filed under: Uncategorized — Lindsay @ 7:21 pm

The iPhone connects people in all different ways. First of all it is a phone. It is email; it is text messages; it is a camera; it is applications after applications. A rather recent app is a Dr. Seuss app. In honor of his 106 birthday (yes we are still celebrating his birthday) Apple released Dr. Seuss apps for only .99 cents. However, this special price was only for that one day. (Do not worry you can always wait for next year for that special price to may be pop up again).

Anyways, what is available to reconnect you to your childhood days?

The Cat in the Hat ebook and camera edition

Dr. Seuss’s ABC ebook

How the Grinch Stole Christmas! ebook and camera edition

Grinchmas! Kids game

I wonder what the iPhone will come up with next?

February 25, 2010

Building a Website

Filed under: Uncategorized — Lindsay @ 9:10 pm

There is an incredible number of websites out there. I’ve always been curious about creating a website. I always heard of people just creating one and it seemed like it would be easy enough. However, an internet marketing class presentation on building a website, I now know there is a lot more that goes into it. I think I could still probably figure it out but with much time and effort.

A little information on building a website (well more of a business type website):

1. Different types of website (ex: e-commerce, publisher/blog, web application…)

2. Different objectives (ex: artistic, sales, interaction/engagement…)

3. Different skills/jobs required (ex: Web strategy, architecture, design, coding, marketing)

4. Assessment of direction and discovery

5. Use templets or custom

6. Domain and Hosting

7. Web Analytics

8. Maintenance (i.e. security)

Well there’s a little bit of the gist that goes into the website. But lets face it, if you own a business and don’t have a website, you probably should really consider one.

February 18, 2010

Where do you spend your time?

Filed under: Uncategorized — Lindsay @ 7:28 pm

There are certain websites that we spend more time on than others. It may be because of the site offerings, fuctions, attractiveness, or just out of habit. I never really thought about which sites I spend my time on until after reading a blog on Mashable. According to this blog, Yahoo! has been the number 1 site of visits but recently Facebook has taken over. Both sites I spend a good amount of time on.

Anyways, it made me think of which websites I go to when I get on the internet. Checking my emails are usually a first, then Facebook, MSN homepage and Yahoo!.  I have really developed a routine.

So where do you spend your time?

February 12, 2010

Internet Marketing?

Filed under: Uncategorized — Lindsay @ 6:17 pm

Internet marketing seems to be the future of marketing. As a marketing concentration in my senior year of college, I have started the hunt for internships and jobs in the field. What do I come across? Marketing positions to manage facebook, twitter, blogs, along with the basics. Why all the social networking? The use of internet marketing allows companies to build relationships. It’s interactive. It can create a buzz. It is quick. So why not?

Along with social networking, internet marketing goes much deeper. This includes the use of search engine optimization. Have you ever wondered why certain sites appear first in a Google search? There are marketers behind it. They are trying to tap into what you will search for– what key terms. Hmmm… there is a lot a work behind the Google search that takes 1.2 seconds to retrieve.

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